Fiat and Abarth welcomed to dealership network

Flagship dealerships welcome Fiat and Abarth to network

April 20, 2022
  • Fiat and Abarth join other Stellantis brands available at Robins & Day by Stellantis &You dealerships 
  • Fiat and Abarth models, including the New 500, will be available at the Birmingham Central and Sale dealerships with visions to expand across the network at a later date
  • Full Fiat and Abarth Aftersales facilities available with benefit of service bays for 15 vehicles
  • Robins & Day and Stellantis formally announced its new naming earlier this year, with a rebrand to Robins & Day by Stellantis &You UK

Robins & Day by Stellantis &You UK is welcoming Fiat and Abarth vehicles to its dealership network, with an initial placement at its Sale and Birmingham Central sites.

These flagship dealerships will be the first within the Robins & Day network to offer models including the new fully-electric Fiat 500 and performance-focused Abarth 596 and 695 ranges, and will join models from other Stellantis brands.

The addition of Fiat and Abarth to these two sites comes shortly after Robins & Day and Stellantis announced its new group name of Robins & Day by Stellantis &You UK marking a step towards alignment between the two brands.

Greg Taylor, Managing Director, Fiat and Abarth, said: “Robins & Day has over 100 years of experience in the UK, so we know our customers will get the attention they look for when it comes to new vehicles and their high expectations when it comes to service. We’re excited to be in a position where we can continue to expand outlets where our brands can grow even further. I hope this is the first of many sites with James Weston and his team.”

Building on from the strong brand partnerships Robins & Day has had with the other Stellantis brands, the addition of Fiat and Abarth will continue to feed into its overarching multi-brand representation strategy across its existing and future network. Currently, 17 of its 29 dealerships across the UK are now multi-franchise, providing customers with a wider range of options to choose their next vehicle from.

James Weston, Chief Executive, Robins & Day, added: “We are delighted to embark on this exciting new chapter of our Robins & Day by Stellantis &You UK journey. We pride ourselves on providing excellent customer experience and working hard to anticipate customer needs, so we’re thrilled to be welcoming two iconic brands, Fiat and Abarth, into our ever-growing portfolio. Both locations reflect our continued investment in premises, ensuring we offer the best products and service facilities to our customers.”

When receiving a service or repair at Robins & Day by Stellantis &You UK, Fiat and Abarth customers receive a complimentary Vehicle Health Check, and the highly trained technicians will assure the job is done accurately and efficiently. With approved new and spare parts, each location provides full servicing and MOT facilities to ensure its customers experience a full 360° level of service from start to finish.

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