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Forever stylish: the iconic Fiat 500 is 63 years young

It may be an all-electric new model, but in many other senses the New 500 has gone back to its roots with production starting at FCA’s Mirafiori complex in Turin – the birthplace of the iconic city car.

And the new car is not the only way the company has chosen to celebrate the 63rd birthday of the 500. In addition, Fiat has launched a virtual museum, the Virtual Casa 500, which will enable visitors to discover the car’s past, present and future.

The New 500 is being built on the fully renovated production lines at Mirafiori in south-west Turin. The 500 was built there between 1957 and 1975, while the first Fiat to bear the 500 moniker – the 500A Topolino – was produced at the city’s original Lingotto plant.

Fiat introduced the 500 on July 4, 1957. The legendary ‘Cinquino’ immediately established itself as a veritable social phenomenon providing affordable mobility and freedom for the first time to Italians.

Its undoubted success was further underlined three years ago when a first-generation Fiat 500 was added to the permanent collections of New York’s Museum of Modern Art (MoMA).

In 2007, with the launch of the second generation, the Fiat 500 re-established its status as an icon of Italian fashion and style.

Now in 2020, the third generation of the New 500 is once again ready to revolutionise urban mobility in the name of sustainability, powered by innovation and technology.

A virtual museum to recount the story of the 500 has been created and can be visited using a smartphone, PC or tablet. The dynamic journey takes guests from the 1950s to the present day. The fourth floor of the Pinacoteca Agnelli art museum at the Lingotto complex plays host to the Virtual Casa 500 and from spring 2021 the Casa 500 will open in reality.

To visit the virtual ‘Casa 500’ log on to www.fiat.co.uk and to find out more about the new all-electric Fiat 500 visit www.fiat.co.uk/500-electric-la-prima.