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FCA and Groupe PSA agree on name for new group

In a major step as FCA and the France-based Groupe PSA move towards the completion of the 50:50 merger announced last December, the two have agreed that the corporate name of the new entity will be STELLANTIS. The name is rooted in the Latin verb “stello” meaning “to brighten with stars”.

A spokesperson for the proposed group says: “STELLANTIS draws inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that, in coming together, are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts.

“STELLANTIS will combine the scale of a truly global business with an exceptional breadth and depth of talent, knowhow and resource capable of providing the sustainable mobility solutions for the coming decades. The name’s Latin origins pays tribute to the rich history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger.”

The process of identifying the new name began soon after the combination agreement was announced and the senior management of both companies have been closely involved throughout, supported by Publicis Group.

The STELLANTIS name will be used exclusively at group level, as a corporate brand. The names and the logos of the STELLANTIS Group’s constituent brands will remain unchanged.

The merger is expected to complete in the first quarter of next year (2021), subject to customary closing conditions, including approval by both companies’ shareholders at their respective extraordinary general meetings and the satisfaction of anti-trust and other regulatory requirements.