Case studies

Well Pharmacy chooses Fiat

Well is the third largest pharmacy provider in the UK with 798 locations and around 7,000 employees and it recently established a relationship with FCA Group after completing a tender process for 30 small vans.

The company has a fleet of 588 vehicles with a mix of light commercial vehicles (LCVs) and cars. The biggest proportion of its fleet is taken up by LCVs with 488 in total. David Sharples, Well Pharmacy fleet manager, said: “We were on run out with our small vans and needed to look at our options.“

I met with Terry Appleyard, FCA area fleet sales manager LCV, at a fleet event in Northampton and it went from there.

“We hadn’t really considered FCA Group products before but we asked our leasing company Lex Autolease to put some quotes together after some guidance from Terry on what would be most appropriate.”

Appleyard was the point of contact through the tender process and talked with Well about its requirements. While Sharples said other manufacturers may have been lower on price per vehicle, Fiat’s products were the clear winner when looking at wholelife costs.

As a result, Well took on 30 Fiorino Cargo 1.3 Multijet II 80hp Tecnicos at the start of the year.

Sharples said: “We took everything into account across CO2, fuel economy, vehicle downtime and aftersales support and Fiat performed really well compared with rivals.

He was specifically looking for a compact city van that met the needs of the business in smaller territories where there are fewer prescriptions to drop-off.

The Fiorino has a load volume of 2.8m3 and a payload of up to 610kg, giving plenty of space for Well to house its boxes of prescription medicines.

A turning circle of just 9.95m was also useful for Well drivers who need greater manoeuvrability in the city on their rounds.

Drivers had also requested a higher level of specification for the vans that were to be replaced.

The Tecnico trim includes reverse parking sensors and a five-inch touchscreen with sat-nav and air-con, both highly requested features from drivers.

The audio system also features Bluetooth hands-free connectivity, audio streaming, USB, aux MP3 and command functionality on the steering wheel.

Standard safety features include electronic stability control (ESC), Hill Holder for tricky hill starts, cruise control. Optional traction plus helps when setting off in poor grip conditions.

Sharples said: “The feedback from drivers that have been using the Fiorinos has been really good.